About Us

At Rooted, I believe in building strong, lasting relationships with my clients, rooted in trust, integrity and a genuine commitment to your success.

As a seasoned chartered accountant with extensive experience in growing, restructuring and successful exit strategic planning, my firm is more than just a consultancy – it’s your dedicated business partner.

About the founder

An accomplished ACA qualified finance professional, Rashid Zoueihed, founded Rooted with a vision of offering owner managed businesses a strategic business partner who has walked in their shoes and successfully restructured, grown and, designed and successfully implemented success planning for business owners. Rashid also sits on the Board of several businesses as advisor and is well placed to offer PE firms board advisory for their portfolio companies.

Rashid trained and qualified as a chartered accountant within the accountancy services profession, which exposed him to all aspects of businesses from tax, audit, bookkeeping, forecasting, budgeting, corporate structures and consolidations, and a vast array of systems of controls. His subsequent career move as in-house Global CFO of a multinational consultancy firm based in London, enabled him to successfully put his skills into practice.

In 2020, Rashid’s move to Nigeria, working as managing director of an owner managed manufacturing business gave him significant experience in the ever-challenging Nigerian market, and positioned him as the perfect partner for owners going through the same business transition.

Rashid now sits on the Board of Directors of several businesses, and works closely with PE firms.

About the company

At Rooted, we believe in building strong, lasting relationships with our clients, rooted in trust, integrity and a genuine commitment to your success.

We understand that your business is more than just numbers; it’s your livelihood, your passion, your legacy, and often your family’s future. That’s why we approach every project with the care and attention it deserves, treating your business as if it was our own. Whether you are a business owner looking to scale, optimise operations, or plan and implement an exit; or an investor needing help with portfolio management or due diligence and buy-side support; we are here to help.

At Rooted, we don’t just deliver solutions – we become part of your journey.

I understand that your business is more than just numbers; it’s your livelihood, your passion, your legacy, and often your family’s future. That’s why I approach every project with the care and attention it deserves, treating your business as if it was my own. Whether you are a business owner looking to scale, optimise operations, or plan and implement an exit; or an investor needing help with portfolio management or due diligence and buy-side support; I am here to help.

At Rooted, I don’t just deliver solutions – I become part of your journey.

Our Services

At our core, we specialize in delivering results-driven solutions, backed by our extensive expertise. Our personalized approach ensures tailored guidance to meet your unique business needs. With a global perspective and a robust multinational network, we bring a wealth of experience to every project. We believe in a collaborative spirit, partnering with our clients to achieve long-term success together.

Internal audit & control

Business
restructure

Succession Planning & Exit strategies

Board / Committee Advisory

Forecasting / Planning & Reporting

We firmly believe in fostering a collaborative spirit, actively partnering with our valued clients to achieve sustainable, long-term success together, built on trust, open communication, and mutual growth.

Scroll to Top