Supporting Your Business with Strategic Insight and Reliable Advice.
Through Rooted I provide more personalised financial, operational and strategic solutions to help you navigate challenges, optimize performance, achieve sustainable growth and effectively plan succession.
I believe in building strong, lasting relationships with my clients, rooted in trust, integrity, a deep understanding of all aspects of your business and a genuine commitment to the success of the business.
About me
An ACA qualified finance professional who founded Rooted with a vision of offering owner managed businesses a strategic business partner who has walked in their shoes and successfully restructured, grown and implemented success planning for business owners. I also sit on the Board of several businesses as advisor and am well placed to offer PE firms board advisory for their portfolio companies.
I trained and qualified as a chartered accountant within the accountancy services profession, which exposed me to all aspects of businesses from tax, audit, bookkeeping, forecasting, budgeting, corporate structures and consolidations, and a vast array of systems of controls. My subsequent career move as in-house Global CFO of a multinational consultancy firm based in London, enabled me to successfully put my skills into practice.
In 2020, my move to Nigeria, working as CFO / Deputy MD of an owner managed manufacturing business, and tasked with restructuring, growing and selling the business, gave me significant experience in the ever-challenging Nigerian market, and positioned me as the reliable partner for owners going through the same business transition.
I have worked in a variety of industries from advertising and consultancy to manufacturing, retail and even banking and shipping. With each new industry I have rapidly understood the niche operational and financial specifics of the sector and successfully added value.